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Let’s Talk About ChatGPT!

Jun 28, 2023
Let’s Talk About ChatGPT!

ChatGPT has been a hot topic recently, gaining a ton of traction and causing a shake-up within multiple industries. If you’re still unaware of what ChatGPT is, let us give you a quick whistle-stop tour of this interesting piece of AI!

ChatGPT was developed and launched in late 2022 by OpenAI, which is an AI research lab with impressive partnerships (such as Microsoft) which have been formed since its inception in 2015. ChatGPT has been used to create human conversational dialogue but is now widely being used for a number of tasks such as creating recipes, writing instructions, and generating factual content that businesses can use and benefit from. 

The concept is incredibly clever, and businesses that are either low on resources or time can benefit from the quick and seamless interaction that ChatGPT can provide. 

What does this really mean for businesses?

The biggest debate surrounding ChatGPT is what it means for businesses - both good and bad. Some argue that using AI can be a slippery slope, running the risk of collecting harmful information or offensive content production [source]. Others are relieved that tasks can be automated and there can be a guaranteed “helping hand” available which can potentially be more reliable than a human. 

The important thing when looking at AI and AI-based products is nuance. Having a black-and-white view of something that is still considered incredibly new does not make sense, and businesses cannot assume that something is good or bad until they’ve tried and tested it for themselves.

Instead, what this has done is generated an interesting conversation about how AI can slot into our day-to-day lives, whether that’s at work or in our personal life. Chat GPT, specifically for creatives such as Copywriters, Proofreaders and even Website Designers was seen as a threat in the early days, with many businesses choosing to produce mass blog content using ChatGPT or using its features to teach them design or coding principles. 

But, once the buzz died down - many organisations realised that they’d still need a human to be involved, whether it was them or someone else. Relinquishing control and leaving a part of your business - or a part of your marketing strategy - to a piece of new AI isn’t something that people are willing to do.

Especially when it came to generating content - there were (and still are) flaws with ChatGPT:

“​​ChatGPT's biggest limitation is the risk of inaccuracy. It's only as good as the data it draws from. If the training data is biased, incomplete or incorrect, the model will learn those biases and errors and replicate them. This means it can sound authoritative when saying something that's actually wrong” - Engage Hub

Will ChatGPT replace humans?

The honest answer is that we don’t know - and nobody really knows if AI can replace humans completely. However, something that is important to consider is how AI can accompany teams and complement them instead of replacing them. Let’s take ChatGPT in the context of being used within a development team:

Let’s say you have a team of competent developers, but when it comes to testing code, this is something that your team struggles to get done quickly. Instead of using ChatGPT to replace the coders - which ultimately would be a bigger risk and may result in more errors - use ChatGPT to instead check and test the code using a very specific command. The result is simple - developers know that they can rely on something that has been tried and tested to boost what they are already doing, and you’ve got a quicker, slicker workforce!

Another example of using ChatGPT is for generating content. Unfortunately, a lot of AI-written content can now be picked up by Google, so businesses that have content-heavy marketing and online strategies have to be careful how much they use ChatGPT to write and generate content. 

However, what you can use ChatGPT for is idea generation - writing headings, and fleshing out ideas - this is a way to use ChatGPT as an addition rather than a replacement, and can be great to get your creative juices flowing.

In summary, ChatGPT is exciting for many different reasons. Of course, like with any piece of AI, it can feel unnerving knowing “what’s next” - but the beauty of this is that ChatGPT can add a lot of value and can help a lot of businesses and their employees to work in a smarter, more efficient way.

What are your thoughts on ChatGPT? Leave a comment!

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