Discover how to give your LinkedIn profile a professional edge and attract the right kind of attention.
Your LinkedIn profile is probably due a glow up.
Let’s be honest — for most mid to senior tech professionals, it was written in a rush when you last job hunted, filled with a few achievements, a lot of responsibilities and one decent headshot from three years ago.
But here’s the thing: LinkedIn is no longer just a digital CV. It’s your online reputation. It’s where recruiters scout talent, hiring managers check you out before interviews, and industry peers figure out what you’re all about — often before you even realise you’re being considered.
So if your profile looks like it’s gathering dust, or worse — if it sounds like a corporate press release — you’re leaving opportunity on the table. Big time.
And don’t make the mistake of thinking “I’m not looking right now, so it doesn’t matter.”
In today’s world, you don’t look for jobs — jobs find you.
But only if your brand is doing the heavy lifting.
Here’s the good news: you don’t need to reinvent the wheel or become a “content creator” to make LinkedIn work for you.
You just need a clear, consistent profile that tells your story, shows your value, and sounds like you.
Whether you’re aiming for your next leadership role, exploring a pivot, or simply levelling up your visibility in the tech space, a few key tweaks can transform your LinkedIn from forgettable to standout.
In this post, I’ll break down the 5 most effective steps to give your LinkedIn a proper professional makeover — no cringe, no fluff, just honest, strategic improvements you can implement right now.
Let’s get stuck in.
First, understand your personal brand. You are not your job title. You’re the sum of your values, your skill set, your experience, and how people feel after working with you. Your LinkedIn should reflect that. It’s not a place to rattle off your duties — it’s your chance to shape the story. Ask yourself: what do I want to be known for? That’s your north star.
Then comes your personal brand story — and it matters. Your “About” section shouldn’t be a dry bio. It’s prime real estate. Use it to tell a short, honest story of who you are, what you do well, what you love doing, and where you add value. Career pivots, technical challenges, leadership growth — it’s all fair game. Be real. Be intentional. And avoid writing like you’re applying to 10 roles at once. Generic = forgettable.
Next, work on your tone of voice. Your profile should sound like a confident, approachable version of you, not a LinkedIn bot. Cut the jargon. Ditch the buzzwords. Read your profile out loud — if it sounds like you’d never say it in real life, rewrite it. A bit of personality goes a long way, especially in tech where clarity and approachability are a breath of fresh air.
Then — add visual content. Yes, even in tech. A clean headshot. A banner image that reflects your field or values. A post about a project you worked on. A photo from an event or meet-up. Videos work brilliantly too — if you’re comfortable, share a short clip explaining something, reflecting on a learning moment, or speaking on a topic you care about. Visuals get attention. They build trust. They help people remember you.
Finally, let’s talk audience and engagement. Your profile isn’t a one-way broadcast — it’s part of an ecosystem. If you want to be seen as a leader or subject matter expert, you need to be present. Comment on posts. Ask questions. Connect with intent. And when you post content, think about what your audience cares about. Whether they’re hiring managers, future peers, or collaborators — your job is to make your message useful to them.
A LinkedIn makeover doesn’t need to be a full-time job. It’s about small, consistent actions that build a strong and visible presence over time. Start with one profile section. Or one visual. Or one rewritten sentence that actually sounds like you.
Because here’s the truth: the people you admire online — the ones who seem effortlessly visible and opportunity-rich — they’re not more qualified. They’ve just taken the time to show up intentionally.
Your dream role? Your next connection? That unexpected message from someone who’s been following your work quietly for months?
They’re all within reach.
But only if you give people something to see, relate to, and remember.
So here’s your nudge:
- Open your LinkedIn.
- Pick one of the five tips above.
- Make a change today.
And if you want help staying consistent — we’ve built something for that too.
PS: Need a gentle, structured nudge?
Our Personal Branding Short Course is a simple, email based series designed to get your profile moving in the right direction — without the overwhelm.
Practical tips sent straight to your inbox
👉 Sign up here — your future self will thank you.
